Graphic Design for the Arts Sector:

Roll Up! Roll Up! A new world awaits….
Cwtch Cabaret event branding

Savage and Gray were invited by Citrus Arts and Pontardawe Arts Centre to create a brand style for their ‘Cwtch Cabaret’; a unique live entertainment experience involving amazing feats, breathtaking acrobatics, passion, glamour, magic and danger.

The client wanted an exotic visual mix of burlesque and edgy circus performance, evoking the spirit and atmosphere of Victoriana carnival, for promotion of a UK tour in 2011.

Tease your senses with a sumptuous selection of daring and colourful performances from the country’s most talented and tantalising artistes; from curious circus acts, to live mood lifting music, and lashings of outrageous comedy.

We developed a manifesto for Cwtch with inspiration from typographic style and print techniques from the Victorian period. We then developed a series of statements and tag-lines that summed up the Cwtch philosophy, including:

Embrace the Extraordinary
Embrace the Glamour
Embrace the Fire
Believe in Cwtch
Fabulous Feats – Amazing Sights
Explore… Experience… Enjoy

Using distressed fonts and textures, we created a logo and set of images that could be used on initial marketing materials. As requested by the client, we used ornate, burlesque-style graphics to compliment the logotype, and utilised rich reds and deep blacks to capture the dark circus feel. The final suite of promotional images were heavily treated to give a surreal quality.

Cwtch Cabaret entices audiences into a decadent world of indulgence and whimsy, as this extravaganza seduces you with its scintillating array of variety entertainment.

The imagery was then applied across all media.

Both client and partners are thrilled with the campaign and it is currently is being rolled out across Wales and the web.

Visit the Cwtch website